As Managing Director of IMAGINE BLACK, Lauren is a creative leader in live entertainment, specializing in experiences that captivate global audiences. She also works as a creative director and video designer, designing for touring artists, theatre, major film studios, and corporate clients.

Lauren’s experience in entertainment delivery spans major international productions, including Exhibitionism: The Rolling Stones, Real Madrid’s World of Football, and the 2020 Australian Football League Grand Final halftime and pre-game performance—broadcast to over 6 million viewers.

Her oversight spans the full production lifecycle from creative development, content design and creation, project management, sponsorship and marketing, to scheduling, budgeting and international logistics. Whether delivering VIP events or global exhibitions, Lauren brings a sharp blend of creativity, precision, and strategic thinking to every project.

Lauren began her career in sports law at Supercars Australia before moving into creative development, marketing and sponsorships, and later worked at EY on global transformation projects. That mix of creative, legal, and commercial experience informs her leadership and approach at IMAGINE BLACK.